Founder & Principal Consultant
Carlos Roman
Experience from both sides of aesthetics.
A rare perspective on the business of aesthetics.
Carlos Roman brings a rare perspective to consulting: experience from both sides of the aesthetics industry.
As a practice owner and operator, Carlos has experienced firsthand what it takes to build, manage, grow and sell aesthetic practices — from staffing and overhead to patient acquisition, revenue generation, profitability and day-to-day operations.
But his experience extends well beyond the practice. Carlos has also built a career on the industry side of aesthetics, working in sales, business development and education across aesthetic lasers and energy-based technologies, professional skincare and injectables.
That combination has allowed him to understand aesthetics from virtually every angle.
Three sides of the table
Carlos understands aesthetics from virtually every angle.
The practice side
- Ownership
- Operations
- Providers
- Patients
- Revenue
- Staffing
- Marketing
- Profitability
- Growth
The industry side
- Lasers & Technology
- Professional Skincare
- Injectables
- Sales
- Education
- Training
- Business Development
- Practice Integration
The consulting side
- Strategy
- Revenue Growth
- Team Development
- Memberships
- Consultation Conversion
- Technology ROI
- Patient Experience
- Marketing Direction
- Leadership
- Scale
I've sat on both sides of the table.
I've purchased the technology — and I've sold it.
I've operated the practice — and I've advised it.
I've treated patients — and I've trained providers.
I've built teams — and I've led them.
I've had to generate the revenue — and I've helped others figure out how to do it.
That experience shapes the way I consult today.
Carlos Roman
Founder & Principal Consultant
IMPAKT Aesthetics & Wellness Consulting
Carlos Roman
Carlos doesn't just understand how to run an aesthetic practice. He understands the entire ecosystem surrounding one.
Years inside aesthetics & wellness
Experience spanning practice ownership, operations, sales, education, leadership and consulting.
Practices built, operated & sold
Firsthand experience turning aesthetic businesses into functioning, growing enterprises.
Major categories: lasers, skincare, injectables
Professional experience in sales, education and business development across the core categories of medical aesthetics.
Of practices impacted across the U.S. & Canada
Working alongside aesthetic businesses across the U.S. and Canada on growth, revenue, technology integration, team performance and practice development.
Practice + Industry
Experience as an owner/operator combined with experience working for the companies that supply, educate and support aesthetic practices.
The IMPAKT difference
Industry Experience
We understand the economics and realities of the aesthetics and wellness industries.
Operator Perspective
Our strategies are influenced by firsthand experience building and operating aesthetic businesses.
Custom Strategy
Your business doesn't need another cookie-cutter playbook.
Implementation
We don't disappear after making recommendations.
Accountability
Strategies become actions. Actions become measurable outcomes.
Access
Concierge support gives owners an experienced strategic resource when decisions need to be made.
Results
We focus on measurable movement inside the business.
“I've spent my career inside this industry. I've seen incredible practices struggle because they didn't have the right strategy, and I've watched smaller practices completely transform when the right strategy met the right execution. IMPAKT exists to help create more of those transformations.”
Carlos Roman
Founder & Principal Consultant
IMPAKT Aesthetics & Wellness Consulting
Results
In their words.
“Working with Carlos has been incredibly valuable for our practice. He has a unique ability to ask the right questions, quickly get to the heart of what your business needs, and then work with you to create a clear, actionable plan. What we appreciate most is that Carlos doesn't overcomplicate things. His recommendations are practical, strategic, and designed to help you take action quickly and move the business forward. If you're looking to grow your aesthetics practice, strengthen your strategy, and have someone in your corner who understands how to turn opportunities into results, we highly recommend working with Carlos.”
Heather & Brian Poronto
Elev8 Aesthetics | Show Low, Arizona
“Carlos brings a unique combination of industry knowledge, strategic thinking, and a genuine understanding of what it takes to grow a successful aesthetics practice. He has an ability to look at the business from a different perspective, identify opportunities we may not have recognized, and turn those opportunities into clear, actionable strategies. What I appreciate most about working with Carlos is his focus on results. Whether we're discussing the patient experience, team performance, conversion, retention, or revenue growth, he keeps the conversation focused on the strategies that can make a meaningful impact on the practice. Carlos is an invaluable resource for any aesthetics practice looking to grow, improve performance, and take their business to the next level.”
Dr. Connie Orem
CGO Med Aesthetics | San Diego, California
You shouldn't have to figure out every business decision alone.
Gain an experienced strategic partner who understands your industry, understands business, and has sat on both sides of the table.